Renault Retail Group digitizes its payment processes in Germany with bezahl.de

Cologne, July 9 2025 - The German Renault Retail Group is now relying on the digital payment solution bezahl.de from the Aufinity Group. Both retail and service will benefit from digital payment processes at all 15 of the manufacturer's German locations. The partnership between the companies aims to optimize order-to-cash processes and better address customer needs and market requirements.

The entire payment process is transparent and traceable for everyone involved, from the customer to the accounting department. The solution also enables fully digital installment payments in after-sales for the first time, offering customers even more flexibility. With a selection of omnichannel payment options, they can now also pay for their vehicles via smartphone in real time. Since June, all German Renault Retail Group locations benefit from the Aufinity Group's digital solution.

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"We attach great importance to offering our customers modern payment options. The introduction of bezahl.de is therefore an important step for us," says Patrick Berg, CFO of the Renault Retail Group. "At the same time, we can use the digital features to further optimize internal processes. It was important to us that the solution integrates seamlessly into our existing systems and optimizes both speed and efficiency. We also wanted to retain the familiar Renault design for our customers. This is also possible with the white label solution from bezahl.de."

"We are delighted to be working with Renault to drive digitalization in the automotive sector," says Lasse Diener, Co-Founder and CEO of the Aufinity Group. "Our goal is to help our partners achieve greater customer satisfaction, higher operational efficiency and optimized liquidity management. More than 1,500 car dealerships already rely on bezahl.de, which underlines the need for uncomplicated payment processes in the industry."

About Aufinity Group

Aufinity Group is one of the fastest growing fintechs in Europe with the mission to redefine payment management in the automotive industry. The german company company specializes in the digitalization and automation of payment management in the automotive sector with its product brands “bezahl.de” for German-speaking countries and “Aufinity” for the international market, accelerating the order-to-cash cycle significantly. This enables dealerships, OEMs and marketplaces to save valuable resources, improve liquidity, and optimize their operations – while offering a seamless and modern payment experience for end customers.. Aufinity Groups goal is to set the new standard for digital payment and receivables management in Europe.

The Aufinity Group cooperates with the Association of German BMW Dealers, the KIA Dealer Association and the VW and Audi Partner Association, among others, while OEMs such as Mercedes-Benz AG also rely on the company's solution.

About Renault Retail Group

Renault Retail Group Deutschland GmbH is part of the internationally operating Renault Group and is active in the metropolitan areas of Berlin, Frankfurt, Munich, Cologne, and Hamburg. With 15 locations, it is one of the largest manufacturer-affiliated automotive retail groups in the country. The portfolio includes the sales and service of the brands Renault, Dacia, and Alpine, as well as comprehensive services in the areas of financing, leasing, and insurance