Bobrink Group & bezahl.de: Increase efficiency, inspire customers, secure liquidity

Larissa
Marschewski
Head of Marketing & Communications
Autohaus Bobrink
25.2.2025
The Bobrink Group, founded in 1974, now operates ten locations and represents the BMW, BMW Motorrad, Mini and Hyundai brands. With over 250 employees and an annual turnover of over 150 million euros, the company is one of the leading car dealerships in its region. Its goal: to offer customers an outstanding purchasing experience and the highest quality of service - supported by state-of-the-art digital solutions.
The initial situation: Delayed payment processes and high administrative costs

Before the introduction of bezahl.de, Bobrink Group was confronted with long payment processes and a high manual effort in accounting. The average order-to-cash process took around ten days until payment was received. In addition, accounting staff had to manually check incoming payments, which caused considerable work.

The solution: efficient payment processing with bezahl.de

With the introduction of bezahl.de, Bobrink Group was able to significantly shorten the order-to-cash process - from ten days to an average of five days. In addition, the accounting staff were relieved enormously by automated processes. The integration of bezahl.de into the existing DMS system went smoothly, as all the necessary interfaces were provided.

First-hand experience: The Bobrink Group reports

The video shows how bezahl.de has helped the Bobrink Group to optimize payment processes, increase liquidity and improve customer satisfaction. Jan Jochens, Commercial Director of Bobrink Group, Jasmin König, Head of Accounting and Nadine Larm, Head of Service Assistance, give exclusive insights into the benefits of bezahl.de and explain why choosing the platform has made a real difference for the company.

"Thanks to bezahl.de and the consistent payments from our customers, our liquidity has increased, which means we can also plan better in the company in future." Jasmin König, Head of Accounting at the Bobrink Group.
Key benefits of bezahl.de for the Bobrink Group
  • Faster incoming payments: Shortening of the order-to-cash process from ten to five days
  • Automated receivables management: Reduction in accounting workload thanks to automated dunning processes
  • Greater liquidity: Better planning thanks to consistent incoming payments from customers
  • High customer acceptance: Flexible payment options and installment payments contribute to customer satisfaction and loyalty
  • Future-proof: Digital and automated processes enable an efficient and scalable future for the company
"The biggest added value is the time saved, as we don't have to worry about the payment process itself - bezahl.de takes care of that. This allows my colleagues to focus more on the customers." Nadine Larm, Head of Service Assistance Bremerhaven North.
Conclusion: A complete success for the Bobrink Group

The introduction of bezahl.de has been a decisive step forward for Bobrink Group. Thanks to the accelerated payment processes and automated workflows, the company has not only been able to increase its own efficiency, but also improve customer satisfaction in the long term. The close cooperation with bezahl.de ensures that the Bobrink Group is ideally equipped for the challenges of the future.

Interested in bezahl.de? Let's talk!

Would you also like to optimize your payment processes and benefit from the advantages of our integrated solutions? Contact us and find out how bezahl.de can support your company!

🡒 Veröffentlicht am
25.2.2025